Understanding Culture During Negotiation Is Key

1,260 hours. Over 52 days. Almost two full months! That is the amount of time I’ve spent on an airplane between Detroit and China in the last five years. True story!

I’ve spent the better part of the last decade building manufacturing alliances, strategic partnerships. I also developed and my own staff of quality and logistics professionals as well as engineers throughout China.

I believe the single most important skill in the business world is the art of negotiation. It all comes down to the importance of understanding culture. Knowing your culture before sitting down at the negotiation table is key and can help international businesses build a strong network. It also builds trust. I don’t negotiate deals or contracts the same way in the United States, Germany or China.

I credit a large part of Lucerne International’s success to the relationships we have built throughout the globe. I look forward to sharing more experiences and advice at the Women’s Insights on the Art of Negotiation Summit, also known as the WIN Summit, in New York City on March 7 and 8th, 2017!

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